Summary
Now we can provide you with a very successful media plan because we are considered one of the best media buying agencies in Egypt and we have all tools for media buying that will help you to deliver the right message to the right audience.
Our Media Buying Process
Media Planning
It’s the step to know if the plan is written right and delivered to the client or not and if yes, you should start directly with goals, budget and timing.
Media Plan Strategy
Once you have a clear direction, it’s the right time to start.
Conduct Market Research
When you feel good about your Media Buying strategy, it’s time to conduct media research
Proposal Requests
It’s all about negotiating deals and securing advertising inventory, pricing and packaging.
Track Media Performance
Now that your ads are up and running, your next step in the Media Buying process is tracking performance.
Campaign Reports
Although listed here as a final stage of the Media Buying process, it’s best to be reporting all the while your ads are running.
FAQS
Media Buying is the process of reaching the right Media Plan, which includes buying strategy, media research, RFPs, insertion orders (IOs), performance tracking, vendor bill reconciliation, and campaign reporting and making sure that plan is successful for your field.
In a very simple sentence, media buying is the only way to reach the right customer but if you followed the right steps only.
Once you know your goal, you need to start working on the plan to deliver you to the customers you need to listen to.
That doesn’t mean it will be successful from the first trial, maybe you will need to try different media plans but with the right process for that.