Let’s give time to branding word today!
It’s so important not to get lost between your competitors so branding is essential to have your identity and your marketing plan!
We all know that there are different ways to make yourself in your customer’s minds, but, Branding will help you to make your customers recognize your products and make them instantly recognizable
Let’s have an example:
KFC, we all know that they have their identity and brand, no one in the world doesn’t know the sign; this is because of the use of color, tone of voice, humor, and character
The main reason for their success it comes to they are keeping their identity and brand in our minds!
Branding will help you to connect with your customers’ emotions and help your customers to know what to expect from you!
Let’s say, Branding helps you to build trust with all your clients!
When it comes to digital marketing, there is no way to have a strong marketing strategy without having an identity
Digital marketing means a lot of services but branding is the strongest one because it is the pillar of the marketing
Sklizon is a digital marketing agency, we are providing you with strong branding and a suitable brand identity
Sklizon is here for you, we will be there to make you have your own identity and your tone of voice
Do you know that branding is an important part of digital marketing?
There is no marketing without branding!
Branding it’s not only a word you can describe their advantages in one article! , Sklizon has a lot about branding which can help you in your business!
Brand identity is a set of visual components that represents a company’s ideas and allows customers to remember a brand and distinguish it from dozens of others.
It helps shape consumers’ perceptions about a company, build loyalty and trust, and make a brand memorable.
Brand Identity vs. Brand Image
Brand identity is a set of visible elements like logo, design, and color that helps a brand stand out among its competitors in consumers’ minds. A business owner’s team selects a name, develops a logo, crafts messages and a certain way of communication, creates shapes and visuals, and uses colors to shape a specific image in the minds of consumers.
Brand image is the perception a consumer has about a particular brand after interacting with it. Simply put, it’s a result of a company’s team’s efforts to create a brand identity. If it is successful, they shape a positive image.
Now it’s time to walk you through the main components of brand identity.
Elements of Brand Identity
Brand identity isn’t merely a logo, it includes more components that you should consider.
- Logo. Logos can be presented in the form of images, texts, and shapes that depict a brand’s name and purpose. Of course, a logo is the key element of a company’s identity since customers usually pay attention to it. You can also use a text logo (a distinct text-only typographic treatment of a brand’s name). More and more companies now choose text-only logos since they are easier to remember.
- Font. Once you decide on your logo, you should think of the corporate font you will use on your website and in different marketing campaigns. Find an attention-grabbing and easy-to-understand font. The best fonts include Proxima Nova, TT Norms Pro, and Helvetica Now. They are used by famous brands like Spotify, Jeep, Bosh, Panasonic, and many more.
- Style consistency. By mentioning style, we mean visual elements of your brand. You should be consistent when it comes to images and other visual elements on your website or in promotional campaigns.
- Shape and form. One more essential component is a shape or form that represents your company and makes people recognize your product. Ensure that you have memorable packaging and an interesting form. For example, McDonald’s effectively utilized a unique element for promotion. Now the iconic “M” form is known all over the world.