5 hottest social media advertising trends for 2022
Over the past three years, we have witnessed increasing usage of social media marketing from both sides BTB and BTC. Social media has become not only the number one favorite interactive and entertainment tool,
but also, become the most successful digital marketing platform for many worldwide brands and businesses.
The rise in social network users and the influence of platforms like Facebook, Instagram, and TikTok have increased consumer purchase behavior over the previous years.
According to Statista Research Department, in 2020, social media ad spending reached approximately 132 billion U.S. dollars, with spending expected to surpass the 200-billion-dollar mark by 2024. Marketers are not just curious about how to engage new audiences. They constantly search for new trends in social media marketing.
Tiktok is to rule the social media platforms
Surprisingly, Tiktok, the first non- Facebook app that has reached 3 million global downloads since the beginning of 2021. According to analytics site Sensor Tower, TikTok hit 1 billion downloads globally in February 2019 (excluding Android downloads from China.). Nearly 40% of Gen Z prefers using TikTok search over Google Search, according to Google itself.
Therefore, digital marketers have to adapt the TikTok app to reach new customers and audiences for their business.
Time of the Metaverse is now
The potential of achieving a great and unusual customer experience is immersing when adapting the new Metaverse technology. The Savvy brands and businesses who embrace this virtual reality experience in their marketing strategy will accomplish a booming business.
Entertainment in the metaverse world is huge, especially for younger consumers who will likely use this interesting technology. Companies have to keep an eye on this area.
Video content will be the dominant type of content
82% of all online content will be video content; a study was conducted by Cisco, The video content is going viral because it is more appealing, and creative, and consume less time. If your content strategy doesn’t include video content type now, you will lose an essential part of your audience.
Companies have to consider the success of short videos, reels, and stories and try to use interesting video marketing for their business.
Social audio will gain more popularity
The clubhouse has grown in popularity since its release in 2020. Facebook adopted a similar strategy in June 2021 when it launched its Live Audio Rooms and podcasts in the United States.
Smart companies are planning to invest in social audio content in the upcoming years, not leaving a new marketing trend to try. Following that smaller businesses will imitate the new trend of social audio.
The need for paid advertising will increase
According to Hootsuite’s 2022 Social Media Trends survey, more than 40% of respondents said that their major issues were the reduction in organic reach and the need to spend more on paid advertising.
According to Hootsuite data, the average organic reach for a Facebook post is just over 5%. That’s why businesses should invest more in paid advertising.